Pricing Audit

Pricing page teardowns

How real B2B SaaS pricing pages score on clarity, trust & conversion friction

Each teardown runs our automated checks once on the HTML of a real, public pricing page and publishes what they matched (plan names, US-dollar prices, calls to action, trust wording, and FAQ questions) with a score on our five-category rubric. Scripts are not run, so a browser may show more. Every number traces to one run.

See the ranked roundup →Latest scored November 2026.

How we scored this

Scored on our 100-point rubric for clarity, trust, plan differentiation, CTA friction, and objection handling on . This is our automated reading of each public page, not the company's claim. We fetch each page once, without running its scripts, and match named plans, US-dollar prices, calls to action, trust wording, and FAQ questions in the HTML it returns. A browser may show more than this, so "not found" means not found in that HTML. The rubric checks whether these elements are present. It does not measure how buyers respond or how a page converts.

Clarity
Does the HTML name the plans, show US-dollar prices and state billing terms?
Trust
Does the HTML include trust wording such as security, refunds or customer proof?
Plan differentiation
Does the HTML name several plans, with a table or a compare-plans section?
CTA friction
Does a call to action in the HTML match the chosen sales motion and goal?
Objection handling
Does the HTML include an FAQ and mention common objection topics?