Pricing page teardowns
How real B2B SaaS pricing pages score on clarity, trust & conversion friction
Each teardown runs our pricing-audit pipeline against a real, public pricing page and publishes exactly what it found — named plans, prices, CTAs, trust cues, FAQ — plus a score on our five-category rubric. It’s a constructive read of what works and what a buyer might find unclear. Every number traces to one real run; nothing is invented.
How we scored this
Scored on our 100-point rubric for clarity, trust, plan differentiation, CTA friction, and objection handling on . This is our analysis of the public page, not the company's claim. We fetch the live public pricing page and read what a buyer can actually see — named plans, visible prices, CTAs, trust cues, and FAQ — then score those signals. No internal data, no conversion promises, no invented numbers: every score below is a direct read of that one run.
- Clarity
- Can a buyer tell what each plan is and what it costs, fast?
- Trust
- Are there credible trust cues near the pricing decision?
- Plan differentiation
- Is it obvious which plan is for whom, and why to move up?
- CTA friction
- Does the call-to-action match how this product is actually bought?
- Objection handling
- Are the common pricing objections answered on the page?
- Developer platform89
GitLab
Strong · 89/100 - Email marketing88
Mailchimp
Strong · 88/100 - Video messaging84
Loom
Strong · 84/100 - Design82
Figma
Strong · 82/100 - Visual collaboration82
Miro
Strong · 82/100 - Productivity & docs82
Notion
Strong · 82/100 - E-signature78
DocuSign
Solid · 78/100 - Developer platform78
Vercel
Solid · 78/100 - Developer platform77
GitHub
Solid · 77/100 - Forms & surveys76
Typeform
Solid · 76/100 - Scheduling74
Calendly
Solid · 74/100 - Project management74
ClickUp
Solid · 74/100 - Issue tracking74
Linear
Solid · 74/100 - Project management70
Asana
Solid · 70/100