Pricing page teardown · Visual collaboration
Miro: clarity, trust & conversion friction
Scored · lens: hybrid (self-serve + sales) motion, optimizing for sign-up
Overall rubric score
Strong — 91/100
The average of our five category scores below. This is our automated reading of the page's HTML on the date shown, not a verdict on the business or a measure of how buyers respond.
By category
- Clarity90
- Gap: The fetched HTML has no title of at least 12 characters.
- Strength: The page has a meta description of at least 30 characters.
- Strength: The page has an H1 heading.
- Strength: At least three plans are named in headings.
- Strength: At least one US-dollar price is in the HTML.
- Strength: Monthly or annual billing is mentioned.
- Strength: The page has at least 150 words of text.
- Trust85
- Strength: 3 trust cues are on the page.
- Strength: The page uses social-proof wording such as trusted by.
- Gap: The fetched HTML does not say that no credit card is required.
- Strength: A free trial is mentioned.
- Strength: Security, refund or cancellation terms are mentioned.
- Plan differentiation100
- Strength: At least three plans are named.
- Strength: The page has a table or a compare-plans section.
- Strength: There are about as many prices as plans.
- Strength: The page has headings beyond the plan names.
- CTA friction82
- Strength: A call to action matches a self-serve conversion goal.
- Gap: The fetched HTML has more than three distinct calls to action outside navigation.
- Strength: A US-dollar price is on the page.
- Objection handling100
- Strength: The page has an FAQ section.
- Strength: The FAQ has at least two questions.
- Strength: The page mentions at least three common objection topics.
- Strength: Billing terms are mentioned.
- Strength: Support, security or refunds are mentioned.
What the checks found in the page's HTML
The text our checks matched in the HTML of Miro’s pricing page. Matching is automatic and can miss or misread an item, so the live page is the source.
Plan names matched
- Free
- Starter
- Business
- Enterprise
US-dollar prices matched
- $0
- $8/mo
- $20/mo
- $1,000
- $500
Calls to action matched
- Start for free
- Buy this plan
- Try for free
- buy now
- Contact sales
- Contact us
Trust wording matched
- SOC 2 Type II
- Security and compliance
- Trusted by the world's most innovative companies
- Monthly Yearly (save 20%)
Questions matched
- How do I pick the right plan?
- Who counts as a paid member?
- How does Miro's pricing work?
- Is Miro free? What are the Free plan's limits?
- What are AI Credits and how are they counted?
- What happens if I add or remove members mid-cycle? Or about re-sizing mid-cycle?
- What payment and billing options do you offer?
- How do I upgrade, downgrade, or cancel?
- Do you offer discounts for education or nonprofits?
- Do you offer discounts for startups?
- Can I try a paid plan before buying?
- Does Miro work with my other AI tools?
- How does Miro handle AI and data security?
- Does Miro use my data to train AI?
- We need additional help on documentation (like an MSA or security questionnaire). Who can I reach out to?
- Annual billing mentioned
- Monthly billing mentioned
- Free trial mentioned
- No-credit-card mentioned
- Contact-sales path
- Table or compare section
- Has FAQ
- Social-proof wording
No high-priority fixes flagged
Our checks did not flag a high-priority fix from the HTML of this page. It scores well on the rubric. That is a reading of the fetched HTML only.
How we scored this
Scored on our 100-point rubric for clarity, trust, plan differentiation, CTA friction, and objection handling on . This is our automated reading of the public page, not Miro's claim. We fetch the page once, without running its scripts, and match named plans, US-dollar prices, calls to action, trust wording, and FAQ questions in the HTML it returns. A browser may show more than this, so "not found" means not found in that HTML. The rubric checks whether these elements are present. It does not measure how buyers respond or how the page converts.
- Clarity
- Does the HTML name the plans, show US-dollar prices and state billing terms?
- Trust
- Does the HTML include trust wording such as security, refunds or customer proof?
- Plan differentiation
- Does the HTML name several plans, with a table or a compare-plans section?
- CTA friction
- Does a call to action in the HTML match the chosen sales motion and goal?
- Objection handling
- Does the HTML include an FAQ and mention common objection topics?
Source: https://miro.com/pricing/ (the page we fetched on ).